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Incoming link
An incoming link usually means a hyperlink coming from another resource to the current one, especially on the World Wide Web.
Analysis of incoming links is useful to determine where visitors to a particular resource (such a web page) may 'arrive' from. The Google search engine has a facility to search for incoming links. The quantity and source of incoming links to a particular page is a major feature of Google's PageRank algorithm.
See also Link popularity
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