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Image:Southerntv.jpg
Southern Television colour logo (1969 - 1981)
In the animated version a small circle expands into the middle of a plain blue screen, followed by the four cardinal points of the compass, then the four semi-cardinal points, and finally the word SOUTHERN appears below the compass rose. This is accompanied by a sedate guitar jingle which contrasts with the bold ad brassy fanfares used by some ITV companies.
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