Hit

The term "hit" can refer to any marketing success involving (often sudden) popularity of and demand for a particular item. A hit in this context measures achievement in an area dominated by variable and mutable fashions.

Hits have a particular resonance in the music industry, which utilised the concept of hit parades of popular music. Popular films may also gain the title of "hit", but compare the use of the even more violent term "blockbuster".

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Hits in archery, in target shooting and in the context of recreational drug use express the not-unrelated notion of getting to the exact desired spot.