Now a property of Luis A. Ferre's family, El Nuevo Dia was, for decades, known plainly as El Dia. When the new ownership picked up the newspaper in 1975, the name was changed to El Nuevo Dia, a name which it still uses.
El Nuevo Dias main competitor is El Vocero. While El Nuevo Dia has been known largely for publishing mostly political news, El Vocero has been known most of the time for carrying crime stories, although nowadays, El Vocero has also turned into a more political sort of newspaper.
Apart from political and community news, El Nuevo Dia also has a sports section, a show business section and a business section among the news sections they publish daily. It's television commercial campaign slogan reads: El Nuevo Dia: Un Gran Periodico (El Nuevo Dia: A Great Newspaper).
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