the cluetrain manifesto (spelled in
E. E. Cummings style) is a
World Wide Web site,
http://www.cluetrain.com/, that evolved into
a book (
http://www1.fatbrain.com/asp/bookinfo/bookinfo.asp?theisbn=0738204315) by
Rick Levine[?],
Christopher Locke,
Doc Searls[?], and
David Weinberger and published by Perseus Books (
ISBN 0738204315). The book's thesis is that the
Web is not a medium, it's a conversation --
- "...companies so lobotomized that they can't speak in a recognizably human voice build sites that smell like death."
- —"Fear and Loathing on the Web", The Industry Standard and CNN Interactive
The Web site "nails" 95 theses to the "door" that challenge out-moded twentieth century thinking about business in light of the emergence of the Web.
It takes its name from this quote on the cluetrain web site:
- "The clue train stopped there four times a day for ten years and they never took delivery."
- — Veteran of a firm now free-falling out of the Fortune 500
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