Brand Nubian is an
alternative hip hop crew from
New York City.
Grand Puba[?],
Sadat X[?],
DJ Alamo[?] and
Lord Jamar[?] formed the group in
1989 (see
1989 in music) and soon signed to
Elektra Records for the release of
All for One[?] in
1990 (see
1990 in music). Generally acclaimed, the album drew fire for militant rhetoric on tracks like "Drop the Bomb"; the controversy helped sales, though the album was still not a great commercial success. Soon after its release, Grand Puba, the crew's leader, left and took DJ Alamo with him, while Jamar and Sadat added
DJ Sincere[?] for
In God We Trust[?] (
1993,
1993 in music), which sold moderately well and was also controversial for its alleged
homophobic content. The group's controversy grew with the release of
Everything Is Everything[?] (
1994,
1994 in music), which contained even more examples of what a growing number of critics labelled "
hate speech". They soon broke up and launched solo careers in music and
television. The original members reunited in
1998 (see
1998 in music) and released
Foundation[?] to glowing reviews, but promptly broke up to continue their respective solo careers.
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