The Beeb's new shows, often appear on BBC TWO, especially if those behind the show have not proven themselves elsewhere. A successful BBC TWO show may be moved to BBC ONE, such as happened with Have I Got News For You. BBC TWO's programmes always had a "highbrow" image, compared to those on rival channels. This perception persists in today's multichannel world so that a programme that is moved from BBC TWO to BBC ONE will often get a much larger audience, even though no other change has been made.
BBC TWO itself has been accused of dumbing down recently; since the launch of the new digital-only BBC FOUR[?], the BBC has been accused of letting its more highbrow output go to the new channel (which many viewers can't get) instead of BBC TWO, the perceived reason being to allow BBC TWO to show more popular programmes and get higher ratings. Certainly there does seem to be a strong resemblance between the new BBC FOUR and the early, slightly stuffy, BBC TWO.
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