Encyclopedia > BATNA

Article Content

Best alternative to a negotiated agreement

Redirected from BATNA

The best alternative to a negotiated agreement or BATNA is a concept in negotiation theory. If the current negotiations are giving you less value than your BATNA, there is no point in proceeding.

BATNA was developed by negotiation researchers Roger Fisher and Bill Ury of the Harvard Program on Negotiation (PON), in their series of books on Principled Negotiation that started with Getting to YES.

All Wikipedia text is available under the terms of the GNU Free Documentation License

Search Encyclopedia

Search over one million articles, find something about almost anything!

Featured Article

East Marion, New York

... the population is spread out with 18.5% under the age of 18, 4.4% from 18 to 24, 20.6% from 25 to 44, 26.3% from 45 to 64, and 30.2% who are 65 years of age or older. ...