ARY Digital

ARY Digital is a television network based in London, England. Most programmes are based on the Pakistani community. The channel also brings Urdu programmes and Urdu songs by Pakistani singers who are a craze on the south Asian subcontinent.

The network was formerly known as The Pakistani Channel, which was owned by a charismatic business man, who started it as a medium of social responsibility while bridging the gap between Asians abroad and in Pakistan; its name was changed when it was purchased by the ARY Group. Ary Digital specialises in popular live English and Urdu programming, such as VIDEO MIX shown on Sundays and presented by Yassir and Zaina.