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Anti-Mac

The Anti-Mac is a hypothetical computer user interface that is not tied to the conventions of the Apple Macintosh graphical user interface. The term comes from an essay by Don Gentner[?] and Jakob Nielsen[?].

Gentner and Nielsen argue that the standard interface for personal computers was conceived when most users had no experience with computing, and the computers themselves were limited, stand-alone devices. Now, an entire generation has been raised with computers, and the PC has evolved into a powerful, connected device. The old WIMP (Windows, Icons, Menu, Pointer) interface has not changed to keep up with users or technology, sticking with clumsy metaphors like the desktop.

Proposed solutions include a command line interface that can understand simple instructions, more metadata on files and objects, etc.

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Regarding McDonald's Corporation, see Criticism section and McLibel case.



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