Redirected from Analog magazine
When editor John W. Campbell took over in 1938, he brought to Astounding an unprecedented insistence on placing equal emphasis on both words of "science fiction." No longer satisfied with gadgetry and action alone, Campbell demanded that his writers think out how science and technology might really develop in the future -- and, most important, how those changes would affect the lives of human beings.
The new sophistication soon made Astounding the undisputed leader in the field. Campbell later began to think the old title was too "sensational" or "juvenile" to reflect what the magazine was actually doing, so he renamed the magazine to Analog in 1960.
Due to the economics of the magazine publishing industry (i. e. not much money in the budget), Analog frequently prints material from previously unkown authors, and has launched the careers of popular contributors wihtin the genre (e. g. Orson Scott Card - Ender's Game in the 1970s under Ben Bova. ).
Editors:
The magazine has a Web site at http://www.analogsf.com
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